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26/09/06 / Telkom Charity Cup

Conduit directs Telkom Charity Cup.

Conduit was once again selected to weld together their superbly lensed live-action with graphic design and animation – this time for Telkom and Herdbuoys McCann Erickson, Johannesburg.

The brief to Conduit was to bring an inner-city urban canvas to life for a game of street football. From the onset we knew we had to disregard the dripping paint and over-spray design techniques, so familiar to the kids of Mr and Mrs MTV. The inner-city, with its gritty and textured walls, became our canvas.

“Right from the start, Conduit not only understood our vision for the commercial, but grabbed it with both hands and a lot of enthusiasm to take it beyond anything we could have expected,” says Hazel Davies, Art Director from Herdbuoys McCann Erickson.

All projects are supported by our experienced production team, well versed in convergent film making technologies, who ensure our client’s budget and time constraints are flawlessly managed.

“We have been very impressed with their technical expertise and sheer artistic ability. Working with the team was a pleasure. Altogether the project was an exciting and successful experience thanks to Conduit,” says Hazel.

As the international industry accolades stream in from ‘boards Magazine, Resfest, Res Magazine, Stash, Digit Magazine, and Best Ads on TV, Conduit pushes forward with its collaborative spirit and influential aesthetics.